Melvad DMP · Data Management Platform
Bring data sources together, synchronize cookies and build user segments for your advertising campaigns.
DocumentationPDF · Test bench operating instructions. Opens in a new tab
Melvad DMP is a data management platform for advertising agencies, marketers, brands and data providers. It connects user identifiers and helps build segments to reach your audiences.
Match user identifiers across Melvad DMP and external systems. Cookie synchronization connects data from different sources so integrated advertising systems can reach the right audience.
Build audiences using user data and behavior. Manage segment membership and share it with advertising systems for targeting, retargeting and excluding specific audience groups.
Receive data from websites, mobile apps and external systems. Connect providers and upload data in batches through the API.
Update identifier matches and segment membership. Expired data is excluded from query results.
Provide connected advertising systems with user segments based on internal or external identifiers.
Open the test bench operating instructions to learn how the platform works and try its capabilities.
